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Managing The Corporate Image
Indicative of a company’s identity, the corporate image is often intimately related to the personality of its founder.
Considered an economic asset (industrial, commercial, managerial, etc.), the corporate image goes beyond the framework of the company founder and can become an extremely powerful intangible asset in value creation when it contributes to enhancing or managing a company’s reputation.
Corporate image impacts different vectors and most importantly the values it communicates (promoting the arts and sciences, sustainable development, sports, access to education, etc.)
As such, sponsorship, particularly in the context of corporate foundations, allows a company to increase its exposure by bringing together both its internal and external regular public while also attracting new partners.
Philanthropists or conscious of the growing importance of community support and the impact it can have on the value of their professional capital, entrepreneurs are more and more inclined to engage in philanthropy and sponsorship opportunities, especially when such engagements also serve as a communication vector.
OPLEO Avocats has developed personalized services to meet the needs of entrepreneurs when selecting and putting in place a specific legal and tax framework to best communicate their corporate identity. Executives, regardless of whether they are shareholders or not, can also benefit from such services in instances when their corporate image can have a strategic impact.